The #1 reason why groups or businesses don’t participate and give money is that no one asked them. Nine out of 10 groups you approach may say “no,” but it’s that one “yes” that counts!

Play detective and investigate if “no” means “not right now.” This could be an opportunity to start building a relationship with a potential future funder to find out more about their philanthropic objectives, policies and the key gatekeepers with whom you need to stay in touch.

When compiling your sponsorship levels, remember you're not just asking the sponsor to cover the cost of your event’s budgeted items such as T-shirts, banners, etc. Rather, you're selling a sponsorship package that's worth much more: a direct affiliation with the community; the greatest and most in-demand resource for a corporate sponsor. When possible, specify the number of in the band (200) and emphasize the anticipated number and types of impressions that the sponsorship will achieve for the sponsor. 

Be sure to keep the door open for future. Ask again as a business's circumstances and staff can change. It never hurts to try again!